Privacy Policy
Last updated: April 23, 2026
DSHG Sonic LLC ("DSHG Sonic," "we," "us," or "our") operates dshgsonic.com and related services. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you use our website and services. By using our website, you agree to the practices described in this policy.
1. Information We Collect
1.1 Information You Provide Directly
- Contact form submissions: name, email address, company name, subject, and message content submitted via our contact form at /contact.
- Email communications: any information you include when emailing info@dshgsonic.com.
- Newsletter subscriptions: email address when you subscribe to our mailing list.
- Calendly bookings: name, email, and scheduling information collected when you book a call via our embedded Calendly widget.
1.2 Information Collected Automatically
- Usage data: pages visited, time on site, referring URL, browser type, operating system, and device type.
- IP address: collected by our servers and analytics providers.
- Cookies and similar technologies: see Section 3 below.
1.3 Third-Party Sources
We may receive information about you from third-party services such as LinkedIn when you interact with our company pages or embedded badges.
2. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and contact form submissions.
- Schedule and conduct founder calls and business meetings.
- Send newsletters and marketing communications (only where you have opted in).
- Improve our website, services, and user experience.
- Analyze site traffic and usage patterns via analytics tools.
- Comply with legal obligations.
- Protect against fraud, spam, and unauthorized activity.
3. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies. The types of cookies we use include:
- Essential cookies: Required for the website to function properly. These cannot be disabled.
- Analytics cookies: We use Google Analytics 4 (GA4) and Fathom Analytics to understand how visitors interact with our site. Google Analytics may set cookies including
_gaand_gid. Fathom Analytics is a privacy-first tool that does not use cookies. - reCAPTCHA: We use Google reCAPTCHA v3 on our contact form to protect against spam. This service may set cookies and collect data as described in Google's Privacy Policy.
- Calendly: When you interact with our embedded Calendly booking widget, Calendly may set cookies and collect data per their own Privacy Policy.
You may control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.
4. Third-Party Services and Disclosures
We do not sell your personal information. We may share information with:
- Service providers: Companies that assist us in operating our website and conducting business (e.g., email service providers, analytics platforms), subject to confidentiality obligations.
- Calendly: Scheduling information for booked calls.
- Google: Analytics data via Google Analytics and reCAPTCHA verification data.
- Legal requirements: When required by law, court order, or governmental authority.
- Business transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.
5. Data Retention
We retain contact form submissions and email communications for as long as necessary to respond to your inquiry and for legitimate business purposes, typically no longer than 3 years. Newsletter subscriber data is retained until you unsubscribe. Analytics data is retained per the default retention settings of our analytics providers (up to 14 months for GA4).
6. Your Rights — CCPA (California) and GDPR (EEA/UK)
Depending on your location, you may have the following rights regarding your personal data:
- Right to know / access: Request a copy of the personal information we hold about you.
- Right to deletion: Request that we delete your personal information, subject to certain exceptions.
- Right to correction: Request that we correct inaccurate personal information.
- Right to opt out of sale: We do not sell personal data.
- Right to non-discrimination: We will not discriminate against you for exercising your privacy rights.
- Right to data portability: Request your data in a portable format (GDPR).
- Right to object / restrict processing: Object to or restrict how we process your data in certain circumstances (GDPR).
To exercise any of these rights, contact us at privacy@dshgsonic.com or by mail at the address in Section 8 below. We will respond within 45 days for CCPA requests and within 30 days for GDPR requests.
7. Security
We implement commercially reasonable technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
8. Contact for Data Requests
For privacy-related requests, questions, or complaints, contact our privacy team:
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised "Last updated" date. Your continued use of our website after changes become effective constitutes your acceptance of the updated policy.
10. Children's Privacy
Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.