Choose the path that fits
where you are
Build My Startup
For early-stage founders who need a technical co-builder, AI-native MVP, product team, or long-term studio partner.
Explore Studio Co-Builds →Automate My Business
For small and medium-sized businesses looking to reduce manual work, improve sales follow-up, automate operations, or increase revenue using AI.
Explore AI Systems →Extend My Product Team
For funded startups and growing companies that need AI engineering, Fractional CTO support and AI agent governance, or custom product development.
View Services →From first MVP to AI operating system
AI-Native MVPs
From concept to launch-ready product.
AI Autopilots
Systems that automate repetitive business workflows — including for legacy tools with no API to connect to.
Custom AI Engineering
LLMs, agents, copilots, data workflows, and integrations.
Fractional CTO
Technical strategy, architecture, product planning, team leadership, and AI agent governance.
Workflow Automation
Reduce manual work across sales, operations, admin, and support.
Venture Co-Building
Cash + equity partnerships for aligned founders.
WHY DSHG SONIC
Not a vendor. Not a traditional agency. A studio built around aligned outcomes.
We co-build
We work closely with founders and operators — not just as contractors, but as long-term product and technology partners.
We align incentives
Depending on the project, we work through fixed-fee, retainer, cash + equity, or outcome-based models.
We stay close after launch
We help with iteration, product strategy, operations, automation, and scale after the first version is live.
We stay model-neutral
We pair the right AI system for the job instead of locking you into one vendor — and we're transparent about which one and why.
Flexible ways to work together
Fixed fee, cash + equity, retainers, or outcome-based — we match the model to the stage, risk, and outcome.
Fixed Fee
For clearly scoped product or AI engineering work.
Cash + Equity
For startup founders who want a technical co-building partner.
Fractional CTO Retainer
For teams that need ongoing technical leadership.
Outcome-Based
For businesses where AI creates measurable savings or revenue growth.
AI should not be a demo. It should
move a business number.
We focus on AI systems that reduce labor hours, recover missed revenue, speed up operations, and increase conversion.
Average revenue recovered after deploying AI receptionist + follow-up autopilot.*
We're building the tracking to publish outcome numbers like this across every engagement — not just this one.*
Products and companies
we've helped build
InformedCare360
Problem
Care Coordination that doesn’t feel empty
What We Built
Informed ALF is a comprehensive Assisted Living Facility management platform designed to empower administrators and caregivers alike. Administrators can efficiently manage staff, patients, and daily operations with a 360-degree view of their facility, ensuring seamless coordination of care delivery....
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Podcast Inc Al
Problem
Al Agent for Podcast
What We Built
Podcast Inc Al is an Al-powered editing platform revolutionizing podcast and video production. By introducing agentic workflows and automated agents, the platform streamlines every stage of content creation. Its features include Al-based clipping, automatic transcription for accessibility, concise s...
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Leverly
Problem
Leverly
What We Built
Sleep better at night knowing Leverly’s AI-powered software ensures your leads get the attention they deserve. By converting inbound form data from text to speech, Leverly delivers key information directly to your sales reps via a phone call. Using advanced AI matching, reps are prompted to press 1...
View Project →How we work
Diagnose
Understand the business, product, workflow, or founder opportunity.
Design
Map the AI-native product, automation, or MVP architecture.
Build
Develop the system using modern AI and software engineering.
Launch
Deploy, test, measure, and support real-world usage.
Scale
Iterate, automate deeper, and expand into the next growth layer.
What's coming from the studio
Two things we've been building for ourselves — that we're getting ready to open up.
The DSHG Orchestrator
The system we use internally to combine fast-execution AI with deep-reasoning AI into one coherent build, instead of stitching tools together by hand. We're preparing it for select partners.
The DSHG Agent Governance Standard
A published framework for how AI agents should be scoped, supervised, and paused for human review — formalizing how we already run every engagement today.