We're the startup studio Florida founders wish existed when they started.

DSHG Sonic is Florida's AI-native startup studio, headquartered in Sarasota. We co-build AI products with founders, take equity alongside cash, and stay on as operators when companies scale.

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Our Story

Founded in 2017. Incorporated as DSHG Sonic LLC (Florida) in 2023 to consolidate what became a family of operating companies. By 2025, fully AI-native — co-building products with founders, taking equity, and staying on as operators.

17

2017

Origin — first products built under the DSHG umbrella

23

2023

Incorporated as DSHG Sonic LLC (Florida) — family consolidated

24

2024

Family formed — Podcast Inc, A Digital Agency, AI Virtual Ops operating

25

2025

AI-native pivot — studio model, equity + cash, Fractional CTO as flagship

Our Operators

Manish Balakrishnan

Founder & CEO

25+ years of operator experience across Infosys, Cognizant, Wipro, Edifecs, and Accenture. Built and scaled technology organizations for enterprise clients before founding DSHG Sonic to co-build with early-stage founders. Sarasota-based. Fractional CTO to Fludder for 4+ years.

LinkedIn Profile

Additional operator bios coming soon — team members may be added here.

Where We Work

Three locations, three purposes.

🏢

SARASOTA HQ

Sarasota FL 34241

Founder meetings, studio operations.

info@dshgsonic.com
🌆

MIAMI · BY APPOINTMENT

Quest Workspaces 1395 Brickell Avenue, Suite 800 Miami, FL 33131

Florida's startup capital. Book a Miami meeting via Calendly.

💻

PUNE · DEVELOPMENT CENTER

Pune, India

Engineering center. Your product ships while you sleep.

engineering@dshgsonic.com

The DSHG Sonic Family

Four operating companies. One team. One roster of engineers, designers, and operators.

Meet all four companies →

Our Commitments

No demo days. Launch days.

No vendor relationships. Co-owners.

No Delaware flips required. We work with you in Florida.

No stealth retainers. Transparent equity + cash structures.

Want to work with us?

Pitch your startup. Book a 30-min founder call with Manish.

Get in touch →