Industries · Fintech

We build AI systems for the parts of finance that still run on spreadsheets and email

DSHG Sonic partners with lending, payments, and trading companies to build compliance-aware platforms and workflow tools for regulated financial workflows — as an equity co-builder, a fractional engineering team, or a vendor-engineering partner, depending on what your organization needs.

Equity, retainer, or vendor engineeringBuilt for regulated pipelinesHonest about what’s confirmed

KimmyMae · DSHG Equity Partner Live platform

Rate estimate generated

Mudzie · real-time FHA pricing

Done

Lender match returned

Lender Matching™

Done

MAP exhibit flagged

UnderwriterIQ™ · awaiting review

Review

Illustrative product pattern — not a live feed, not KimmyMae’s own published stats

Visit kimmymae.com →

An Active Pipeline, Honest About What’s Confirmed

One deep platform. Three real bets still early.

KimmyMae

Equity Build · In Build

The Problem

HUD multifamily lending runs on friction — HUD, lenders, borrowers, and investors each work from disconnected tools and spreadsheets with no shared source of truth. Underwriters hand-check every MAP rule and exhibit, and compliance gaps often surface only after weeks of work are sunk.

What We Built

A HUD lending intelligence platform in four pillars — Borrow (Borrower Readiness™, Lender Matching™), Finance (Mudzie™ real-time FHA rate estimation, RefiRadar™), Intelligence (Transaction Intelligence™, GNMAiq™, Lender Intelligence™), and Execute (UnderwriterIQ™, HUDReady™) — plus free public tools requiring no login.

Impact intentionally left off — no DSHG-attributable figure is confirmed yet. (KimmyMae’s own site publishes performance stats; those are the product’s marketing, not independently verified DSHG numbers.)

Visit kimmymae.com →

A growing pipeline — real products, honest about what’s confirmed and what isn’t.

xBordr

In Build

OTAs send 5–10 separate supplier payments per booking across countries — each slowed by wire delays and FX fees. We’re building a single stablecoin-settled payout in their place, instant and 24/7.

Pre-launch — no pilots yet, no impact number.

AI Tradr

In Build · Beta

A simulation-based trading platform — stocks, crypto, forex, commodities, prediction markets — using real market data with an AI coach reviewing simulated trades, zero financial risk.

Capability-only, by design — no impact number.

AllStar

Launched

DSHG provided engineering support to build ChooseAllStar’s AI assistant, Stella, helping customers navigate home, condo, flood, and umbrella coverage.

Vendor engineering — no ownership, no usage visibility.

Why Fintech Needs a Different Partner

Not generic fintech SaaS. Not a consultancy that hands off a slide deck.

We build for the regulatory reality of how money actually moves between lenders, borrowers, distributors, and investors — and we match the engagement model to the bet.

Built for regulated workflows

Compliance from day one

HUD/MAP rules, KYC/AML-adjacent requirements, and audit trails shape the architecture from the first decision, not bolted on after launch.

Multi-party by default

Fits how money actually moves

Lenders, borrowers, distributors, and investors each need their own view of the same transaction — not a generic single-user dashboard.

Engagement matches the bet

Equity, retainer, or vendor work

Equity for a founder-led product like KimmyMae or xBordr, vendor engineering for a company that just needs the AI layer built like AllStar, fractional CTO for anything in between.

CapabilityGeneric fintech SaaSTraditional fintech consultancyDSHG Sonic Fintech
Fits regulated lending/compliance workflowsOne-size-fits-all workflowsEventually, after a lengthy discovery phaseBuilt around MAP rules and audit trails from day one
Understands multi-party pipelinesSingle-user dashboardsRarely models more than one stakeholderBuilt for lenders, borrowers, distributors, and investors together
Engagement modelPer-seat subscription onlyFixed-fee project, then they leaveEquity, fractional CTO, or vendor engineering — fit first

Where the Real Pain Is

Lending is slow, payments don’t go straight through, and most traders lose money learning the hard way.

10 months

is how long a HUD 221(d)(4) multifamily loan can take to close — the exact friction KimmyMae’s four-pillar platform targets.

hud.loans / Janover

26%

is the straight-through processing rate for FX-related B2B payments — roughly 3 in 4 need manual intervention, on $120B+ in annual cross-border transaction costs. xBordr’s exact problem.

HighRadius

~97%

of retail day traders who persisted for at least 300 trading days lost money net of costs, per a 2020 Brazil study — AI Tradr’s founding premise: practice before risking real capital.

Cited via curvedtrading.com — verify against primary academic sources before publishing

How a Fintech Partnership Works

From your most manual financial workflow to a working system

1

Apply

A short form: your organization, the financial workflow, and what hurts most.

2

Diagnose

A founder call to map the workflow, what’s regulated, and what’s actually at stake.

3

Build the pilot

A scoped pilot shaped by your team’s weekly feedback, not a slide deck.

4

Launch

Deployed into your organization’s real workflow, production-ready, not a demo.

5

Structure the partnership

Equity, a fractional engineering retainer, or vendor engineering — whichever actually fits.

Tell Us What’s Manual

Let’s map your lending, payments, or trading workflow.

We review every application personally, and we’ll tell you honestly whether an equity build, a fractional team, or vendor engineering fits best.

Who we’re looking for

Lending, payments, insurance, or trading companies
A manual or fragmented workflow costing real time or revenue
A leader ready to give fast, honest feedback during a pilot

Prefer to talk first? Book a Founder Call →

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We review every submission personally. We never share your data.

Regulated finance shouldn’t run on email threads. Let’s build the system that connects it.

Tell us the workflow that’s costing your team the most. We’ll tell you honestly whether we’re the right partner.