Industries · Home Services

We build the AI systems that help trades and home-service businesses close more work, faster

DSHG Sonic partners with landscaping, home-service, and trades businesses — and the franchises behind them — to build the AI systems that speed up every step from first contact to final invoice: faster quotes, faster proposals, faster contracts, faster billing. As an equity co-builder or a fractional engineering team, matched to what the business needs.

28% → 47% close rate for a Snapscape client24-hour proposal turnaround, down from 2 weeksLayers onto what you already run — CRM included

Snapscape · DSHG Portfolio

Site photo uploaded

Yard scan complete

Realistic "after" render generated

New plants, hardscaping untouched

Branded proposal sent

Plant list + price included

Illustrative product pattern based on Snapscape’s real workflow — not a live data feed.

Portfolio Proof

Two real DSHG builds, two real numbers.

Snapscape

Equity Build

AI Landscape Visualization · snapscape.com

Problem

Landscaping quotes relied on guesswork instead of realistic visualizations — homeowners couldn’t picture the finished yard, and contractors faced slow approvals, repeated revisions, and delayed decisions.

What We Built

Software that lets a landscaping business upload a site-visit photo and instantly generate a realistic "after" rendering of the yard — new plants, materials, and layout — while keeping the house, driveway, and hardscaping untouched, then turns that rendering into a branded, client-ready proposal with an auto-generated plant list and cost estimate.

Impact

One landscaping client’s close rate jumped from 28% to 47% within 90 days, cutting site-visit-to-approved-proposal time to 24 hours and saving roughly 38 hours per bid compared to hand-drawn and CAD proposals.

Visit snapscape.com →

BookifyCall

Studio Venture

24/7 AI Receptionist → Telephony Layer · bookifycall.com

Problem

Businesses juggled call handling, customer communication, and offshore staffing as separate problems, with nothing tying telephony together end to end across the organization.

What We Built

A 24/7 AI receptionist that answers calls, books appointments, answers questions, and hands off to a human when needed — grown into a full telephony layer handling calls, bookings, and customer communication for the whole organization, including AI accent neutralization so offshore virtual assistants can staff the platform without accent-related friction.

Impact

Live in 20+ businesses today, with a 90% call-to-booking rate, sub-2-second response time, and 99.9% uptime.

Visit bookifycall.com →

Why Home Services Needs a Different Partner

Generic tools bolt on. We build the system the business actually runs on.

Close the deal, not just answer the phone

From first contact to signed contract — instant quotes, automatic follow-up, and 24/7 booking so nothing sits waiting on a callback.

Show the result before the job starts

Snapscape turns a site-visit photo into a realistic, client-ready proposal in 24 hours — instead of two weeks of revisions and guesswork.

Get paid without chasing it

Invoicing, follow-up on unpaid balances, and the back-office admin that eats a Friday afternoon — handled automatically, not manually.

CapabilityGeneric Answering Service / CRMIn-House Receptionist + Hand-Drawn QuotesDSHG Sonic Home Services
Handles calls, quotes, and follow-up around the clockBusiness hours onlyDepends on staffingAlways on
Turns a site visit into a realistic, priced proposal same-dayNot applicable1–2 weeks, hand-drawn or CAD24 hours
Works on top of your existing CRM — including franchise systemsUsually requires migrationNot applicableNo rip-and-replace
Engagement modelFlat SaaS subscriptionFixed payroll costEquity co-build or studio venture, matched to the bet

For Franchises & Multi-Location Operators

Keep your franchise software. Add the AI layer on top.

Franchise systems already run on corporate-mandated CRM, scheduling, and content platforms that a franchisee can’t just rip out. DSHG Sonic doesn’t ask you to replace any of it — we build an AI layer that sits on top of the systems already in place, so every location gets faster quotes, faster booking, and faster invoicing without a CRM migration or a content rebuild.

No CRM rip-and-replace

The AI layer reads and writes into the CRM your franchise already runs, so nothing corporate mandates has to change.

No content rebuild

Existing scripts, pricing, and approved brand content stay as-is — the AI layer speaks in your franchise’s voice, not a new one.

Corporate-compliant, location-fast

Each location gets the speed of a custom AI system while staying inside the guardrails corporate already set.

Where the Real Pain Is

The home services industry loses money in three specific, fixable places.

100x

more likely to make contact when a business responds within 5 minutes vs. 30 — exactly what Snapscape’s 24-hour proposal turnaround and BookifyCall’s sub-2-second answer time are built to capture.

Source: MIT/InsideSales.com study (Dr. James Oldroyd), via Harvard Business Review, 2011 — an older but foundational, widely-cited study; verify it hasn’t been superseded before publishing.

2.1M

skilled-trades positions could go unfilled by 2030, with potential economic losses reaching $1 trillion annually — nearly 600,000 jobs are posted each year against only ~150,000 new apprentices. Every job an AI system saves an owner matters more when hiring is this hard.

Source: JLL report, citing U.S. Dept. of Education estimates, April 2026.

27%

of calls to home services businesses still go unanswered — one input into the same close-rate problem, alongside slow quotes and slow invoicing.

Source: Invoca research. Vendor-published (Invoca sells call-tracking software) — directionally credible, not independently verified here.

How We Work

From application to a running partnership.

01

Apply

Tell us about the trade or home-service workflow that’s costing you jobs.

02

Diagnose

We map exactly where calls, quotes, or jobs are falling through.

03

Build the pilot

A scoped system built around your actual workflow, not a generic template.

04

Launch

Live with your team, measured against a real baseline metric.

05

Structure the partnership

Equity or a fractional engineering retainer — whichever actually fits.

Application

Tell us about your business.

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Ready to close more work, faster — without ripping out what you already run?

Whether you’re a landscaping crew, a trades business, or a multi-location franchise operator — let’s talk about what an AI layer built around your existing workflow and software could actually do.

Apply to Work With Us