Operations - US Setup - Software Builder

A full USA based legal setup and growth partner channeling initial leads and clients from the USA market

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USA Setup


Ops and Growth

Project Timeline

2019 - 2020



Increased in ROI revenue

Project Overview

Creating a market presence within the North American Market to grow the SaaS platform and engage more client using direct sales and outbound sales outreach. Defining the playbook to segment the audience and reaching out to the various cohorts using marketing awareness and building an operations and logistic workflow to engage new customers

Project Execution

DSHG Sonic started initially with market research and competition analysis to understand where the SaaS platform stood in relation to other in the Market. After that we defined the target audience and reach out using organic Social Media as well as partnership and alliances

  • Compare and contract product features with others in the Market
  • Social Media Management across LinkedIn and Twitter to engage the non-technical founders and developers
  • Creating a content strategy and working on US based SEO
  • LinkedIn Outreach to potential leads
  • Creating a robust partnership ecosystem with Events, Podcasts, Service companies and others who might have complimentary products to sell


DSHG Sonic was involved in the initial part of the company setup and logistics as well as the growth aspects

  • Legal entity and Delaware S-Corp created along with US based office address and bank accounts
  • Funneled in around 1500 prospects across 6 months
  • Established a Content as well as Social Media Strategy and created a robust execution workflow with VA's
  • 5 different partnerships and commission based deals signed within the first 6 months
  • Attended events in NYC and Boston representing the company at various events and conferences.

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