Accounts Based Everything

The sales gurus and sales enablement technology vendors have been pushing forward the mantra of Account Based Everything as a way for small and large companies to grow and mature. While we at DSHG Sonic agree with the underlying theme of Account Based Marketing, Account Based Sales and Account Based Enablement, the buzz around the topic as well as the plethora of vendors pushing products around is making the topic a lot more complicated and obtuse than really warranted within the industry.